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Mexico B2C E-Commerce and Payment Market 2022


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Countries Covered: Mexico

Pages: 47

Publication Date: 27/04/2022

Questions Covered in the report:

  • What value are B2C E-Commerce sales in Mexico expected to reach in 2026?
  • What are the top trends driving the growth of Mexico’s online retail market?
  • Which product categories do online shoppers in Mexico buy the most?
  • What are the leading payment methods in Mexico’s B2C E-Commerce?
  • Who are the top 5 B2C E-Commerce market players in Mexico?

Key Findings:

yStats.com’s new report: Mexico is Latin America’s second-largest B2C E-Commerce market

Findings published in yStats.com’s recent report, “Mexico B2C E-Commerce and Payment Market 2022,” reveal that Mexico has one of the highest online retail sales growth rates, globally. The secondary market research firm from Hamburg, Germany, cites market statistics to demonstrate continuing growth in Mexico’s B2C E-Commerce, after the COVID-19 pandemic. Mexico’s B2C E-Commerce market continues to thrive with the widespread adoption of online shopping and on-going digitalization of payments in the country.

Mexico’s B2C E-Commerce market has been gradually expanding

After the start of the pandemic, the Mexican B2C E-Commerce market underwent significant growth, increasing by a double-digit share from 2020 to 2021, outpacing overall retail sales. As a result, more than 10% of the country’s retail sales were generated online last year. A forecast cited in the yStats.com report suggests B2C E-Commerce will continue to expand, accounting for over one-half of total retail sales growth value through 2025.

Online payment methods have evolved

Debit and credit card are the top payment methods used in B2C E-Commerce transactions, as spelled out in the yStats.com report. Digital wallets offered by banks have also gained popularity, whereas third-party services like PayPal are especially popular when shopping from foreign websites. Cross-border E-Commerce remains a strong trend in Mexico, with around two in three digital buyers shopping from overseas. Fashion was the top product category bought on foreign websites and the second most popular in domestic B2C E-Commerce, behind meals delivery.

MercadoLibre and Amazon dominate B2C E-Commerce market in Mexico

MercadoLibre and Amazon are the top B2C E-Commerce players in terms of the market share, as reported by yStats.com. MercadoLibre, the most popular online shopping platform in the country, saw its revenues in Mexico double last year and is planning to increase its investment in the local market during 2022.

1. Management Summary

2. Overview

  • Overview of B2C E-Commerce and Online Payment Market, April 2022
  • Year-on-Year B2C E-Commerce Sales Growth Rate Compared to Other Top Countries Worldwide by Growth Rate, in %, 2022e

3. Sales & Share

  • B2C E-Commerce Sales, in MXN billion, 2018 & 20121
  • B2C E-Commerce Share of Total Retail Sales, in %, 2021
  • B2C E-Commerce Sales, in USD billion, 2021 & 2026f
  • Breakdown of Total Retail Sales Growth Value, by B2C E-Commerce and Other Retail, in %, 2021-2025f

4. Online Shoppers

  • Internet Users, in millions, January 2021 & January 2022
  • Online Shopper Penetration, in % of Respondents, Before vs. During COVID-19, December 2021
  • Share of Internet Users Who Made a Purchase After Seeing an Online Advertisement, in % of Internet Users, and Breakdown of Channels They Purchased from, in %, May 2021
  • Share of Channels Used to Make Purchases During Hot Sale 2021, in % of Online Shoppers, 2021

5. Products & Verticals

  • Product Categories Purchased Online, in % of Online Shoppers, January 2022
  • Service Categories Purchased Online, in % of Online Shoppers, January 2022

6. Trends

  • Cross-Border Online Shopper Penetration, in %, February 2021
  • Top 3 Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers, February 2021
  • Payment Methods Used To Pay For Cross-Border Online Purchases, in % of Cross-Border Online Shoppers, February 2021
  • Device Owned by Internet Users, in % of Internet Users, H1 2021
  • Breakdown of B2C E-Commerce Purchases by Device, in %, 2021e
  • Social Buyer Penetration, in % of Social Network Users, 2019 – 2024f

7. Payment

  • Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2020
  • Share of Online Purchases Paid with OXXO, in %, 2021
  • Payment Methods Used During Hot Sale 2021, in % of Online Shoppers, June 2021
  • Average Share of Mobile Fraud, in % of Total Fraud Losses Experienced by Retailers, 2019 & 2021e

8. Delivery

  • Delivery Methods Used in B2C E-Commerce, in % of Online Shoppers, January 2022
  • Perceived Benefits of Shopping Online, in % of Online Shoppers, January 2022
  • Most Common Incidents within the Delivery Process, in % of Online Shoppers, January 2022

9. Players

  • Top 5 E-Commerce Websites, incl. Total Website Visits, in millions, Mexico’s Share of Total Visits, in %, Mexico’s Number of Visits, in millions, February 2022
  • Top 5 B2C E-Commerce Companies by Market Share, in %, 2021
Citibanamex Movil
El Puerto de Liverpool

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