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Canada B2C E-Commerce and Payment Market 2020 & COVID-19’s Impact

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Description

Countries Covered: Canada

Pages: 36

Publication Date: 08/07/2020

Questions Covered in the report:

  • How was the development of B2C E-Commerce affected by the outbreak?
  • What is the effect of the pandemic on Canada’s retail E-Commerce sales?
  • What are the changes in cross-border online shopping in Canada during the Coronavirus outbreak?
  • Which mobile payment apps are used the most in Canada?
  • Which top 5 Canadian marketplaces were purchased from pre-COVID-19?

Key Findings:

Coronavirus pandemic drives in-store sales down, online retail up in Canada

Online sales double in Canada during the pandemic

Canadian consumers turned to online commerce during the confinement period imposed in March and April. Total retail sales plummeted compared to the same months in 2019, while online sales soared, more than doubling in April over the figure from the same month last year, with the result that online retail’s share doubled to constitute about a tenth of total retail sales. The yStats.com report indicates that the share of online commerce in Canada initiated by smartphones is continuing to increase.

Appliances and home improvement goods lead product category growth

The vertiginous growth of online retail during the pandemic has not been even across product categories. While food and survival commodities saw the largest increases in most countries worldwide, in Canada it was appliances, electronics, home decoration and DIY building materials that saw a manifold increase in online orders, as consumers sought entertainment and found time to take on home improvement projects during their confinement. The yStats.com report also indicates that food and restaurant delivery orders more than doubled in March and April. In addition, Canadian consumers increased their cross-border shopping during the pandemic.

Leading E-merchants respond to the growth in orders

The major online merchants benefitted from the increase in purchases during the health crisis. Amazon.ca and Walmart, the top digital merchants, experienced a dramatic increase in orders in March and April compared to February, before the start of the pandemic. The yStats.com publication reports that Canada Tire, the country’s largest domestic online merchant, saw its website visits more than double and its orders surge during the height of the pandemic, and the company instituted curbside pickup at its brick and mortar stores for goods ordered online. Regarding payments, credit and debit cards remained the most popular means used to pay for online goods, and electronic transfers via Interac have seen a surge during the pandemic.

1. Management Summary

2. Overview

  • COVID-19 Impact on B2C E-Commerce Sales, June 2020

3. Impact on B2C E-Commerce Sales & Share

  • Total Retail Sales, in CAD billion, Retail E-Commerce Sales, in CAD billion, and Year-on-Year Change, December 2019 – April 2020
  • E-Commerce Share of Total Retail Sales, in %, December 2019 – April 2020
  • Retail E-Commerce Sales, in CAD billion, and Year-on-Year Change, in %, 2018 – 2022f
  • E-Commerce Share of Retail Sales, in %, 2019 – 2024f

4. Impact on B2C E-Commerce Products & Online Verticals

  • B2C E-Commerce Sales Growth in Selected Segments, in %, During March 11 – May 3, 2020, Compared to The Same Period in 2019
  • Breakdown of Change in Frequency of Ordering Home Food Delivery Since The Outbreak, in % of Internet Users, April 2020

5. Impact on M-Commerce & Cross-Border Shopping

  • M-Commerce Share of Retail E-Commerce Sales, in %, 2019e & 2020f
  • Share of Online Shoppers Buying Domestically and Cross-Border, by Seller Location, in %, 2019
  • Overview of Changes in Cross-Border Online Shopping During COVID-19, April 2020

6. Impact on Online Payment

  • E-Commerce Payment Methods Most Used And Used For The First Time During The COVID-19 Outbreak, in % of Online Shoppers, April 2020
  • Average Number of E-Transfers via Interac per Month, in millions, 2019 & March 2020
  • Share of Internet Users Comfortable With Mobile Or Digital Wallet Payments, in %, 2016 & 2019
  • Number of Proximity Mobile Payment Users, in millions, and Penetration, in % of Smartphone Users, 2018- 2023f
  • Mobile Payment Apps Used, in % of Smartphone Users, 2019

7. Impact on B2C E-Commerce Players

  • Share of Online Shoppers Buying on Domestic Marketplaces, and Share of Online Retailers Selling on Marketplaces, in %, 2019
  • Top 6 Domestic Marketplaces Purchased From, in % of Online Shoppers Who Purchased from a Marketplace, 2019
  • Breakdown of Changes in Frequency of Buying Online From Selected E-Commerce Retailer Types Since COVID-19 Outbreak, in % of Internet Users, April 2020
  • Share of Adults Who Shopped on a New Website Since COVID-19, by Basics and Non-Basics, and Who Intend to Continue, in %, May 2020
  • Amazon.com Inc
  • Apple Inc
  • Canadian Tire Corp Ltd
  • Interac Inc.
  • PayPal Holdings Inc
  • Walmart Inc.
  • eBay Inc

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