Description
Countries Covered: Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Italy, Netherlands, Poland, Portugal, Spain, Sweden, Switzerland, Turkey, United Kingdom.
Pages: 66
Publication Date: 07/12/2022
Questions covered in the report:
- What was the most preferred delivery location in E-commerce in Europe?
- How do delivery preferences differ across the countries in this region?
- What did online shoppers in Europe consider to be the most important criteria when ordering online?
- Which courier services were mostly used for delivery in E-Commerce in Poland?
- Which advantage of E-Commerce was most significant to online shoppers in Germany?
Key Findings:
Online shoppers prefer standard home delivery: new yStats.com report
Delivery interval is important to online shoppers in Europe
After having placed their order, online shoppers in Europe are willing to wait a specific amount of time before the wait for the purchase is no longer acceptable. According to a survey cited in the yStats.com report, 3-5 days was the maximum acceptable delivery time for most consumers, with very few accepting longer than that. In the fulfillment process of an E-Commerce order, speed is a crucial aspect to be considered. In Germany, fast delivery was the second most important delivery-related factor when shopping online, and, in Sweden, a quarter of online shoppers in Sweden gave similar importance to the speed of arrival of their online order. Furthermore, in Finland, fast delivery was among the top 3 most important delivery-related factors in online shopping, and, in Spain, a quarter of online shoppers want to be able to choose same-day delivery.
High shipping costs are an obstacle to the completion of B2C E-Commerce checkout
Among the most important factors related to delivery is the cost of delivery. More than two-thirds of online shoppers in Europe revealed that the top reason why they stop the purchasing process of products they have added to their basket is due to shipping costs being too high. Moreover, the top criterion when shopping online for a notable portion of online shoppers in Europe is free delivery. The cost of delivery was an important aspect to be considered for above one-half of online shoppers in Germany, and almost one-half do not order online at all due to the high delivery fees. In Sweden more than one-half of online shoppers gave great importance to the cost of delivery when shopping online and, in Switzerland, almost one-half of individuals chose in-store pick-up, sometimes referred to as click & collect, to save shipping costs. Italian companies are noticing the relevance and impact of delivery fees and have included free shipping/returns to the list of areas for planned improvement in their organizational structure, as spelled out in the yStats.com report.
