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Europe Clothing B2C E-Commerce Market 2021

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Description

Countries Covered: Austria, Belgium, Denmark, France, Germany, Italy, Netherlands, Poland, Russia, Spain, Sweden, Switzerland, Turkey, UK, Ukraine

Pages: 61

Publication Date: 30/11/2021

Questions Covered in the report:

  • What are the most visited fashion websites among consumers in European
  • countries in 2021?
  • What is the projected “Textile, Clothing & Footwear” B2C E-Commerce market size
  • in the United Kingdom in 2025?
  • What is the percentage of online shoppers purchasing “clothing/apparel” items from
  • abroad in 2021 in France?
  • How did the online shopping behavior change in the “clothing & shoes” category in
  • 2020 compared to 2019 in Russia?

Key Findings:

In Germany, the greatest percentage of consumers prefer shopping for “clothes, shoes and accessories” items with online-only retailers, as of 2021, says new yStats.com report.

Clothing B2C E-Commerce sales in Europe are predicted to gradually accelerate over the years, following a boost in 2020

A significant share of countries in Europe experienced a boost in E-Commerce sales in the clothing industry, especially after the COVID-19 health crisis occurred in 2020. In the United Kingdom, namely, the growth rate of the textile, clothing and footwear B2C E-Commerce is expected to increase strongly in 2021, due to the imposed lockdowns in the country. In Germany, B2C E-Commerce sales in “apparel” experienced the highest year-on-year growth in Q1 2021 compared to the same period last year. In Turkey, a significant share (over 80%) of consumers surveyed in 2020 claimed to have shopped online for “clothing” items. In Ukraine, the acceleration of online shopping for “clothing” products is projected to gradually increase over the next several years, reaching over half a billion U.S. dollars in B2C E-Commerce sales value by 2023.

“Fashion and apparel” segment in most European countries was the top product segment to shop for online in 2020

When it came to online shopping in various categories, in most European countries, consumers’ top choice fell on “fashion and apparel” sector, and in the rest, it was among the top three. In the United Kingdom, “apparel” was the second top preference when shopping online in the future, as of an October 2020 survey, as well as in Germany. In Spain, this product segment led others. Whereas, in Russia, “clothing & shoes” was the dominant choice when shopping online cross-border, in domestic B2C E-Commerce sales, “clothes & shoes” was the second big category in 2020.

Online-only retailers are the leading choice for purchasing apparel online in European countries in 2021

Online-only retailers were commonly used across Europe to shop online for clothing items, as of 2020 and 2021. For instance, in Germany and the UK, as per a February 2021 survey, online-only retailers, such as Zalando, led the choice of shopping websites. In Ukraine, the leading fashion retail website was the local one, SHAFA, followed by domestic merchants Klubok and Kloomba.

1. Management Summary

2. Global Developments

  • Overview of Clothing B2C E-Commerce Market During & Post-COVID-19, October 2021
  • COVID-19’s Impact on Market Players and News, October 2021
  • Top 20 Clothing E-Comm. Websites, by Website Rank*, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Website Traffic, in %, August 2021
  • Top Product Categories That Are Preferred to Be Purchased Online More, in % of Consumers, March 2021
  • Top 3 Product Categories Purchased Online Cross-Border by Shoppers Aged 25 – 34, in % of Consumers, December 2020
  • Top Product Categories That Will Be Purchased Online in the Future, incl. “Apparel”, in % of Consumers, October 2020
  • Top 10 Product Categories Sold by Online Marketplaces, Number of Marketplaces, and Visits Per Month, in millions, April 2021
  • Global Fashion Group Net Merchandise Value, in EUR million, and Year-on-Year Change, in %, 2019 & 2020
  • ASOS Total Retail Sales, in GBP million, and Year-on-Year Change, in %, 2019 & 2020

3. Europe

3.1. Regional

  • Online Purchases in “Clothes, Shoes & Accessories” Category, by Countries, incl. Germany, UK, Romania, in % of Online Shoppers and in % of Individuals, 2020

3.2. Advanced Markets

3.2.1. UK

  • Textile, Clothing & Footwear B2C E-Commerce Sales Value, in GBP million, Year-On-Year Change, in %, 2019 – 2025f
  • Top Fashion Shopping Sites, in % of Consumers, February 2021
  • Top Product Categories That Will Be Purchased Online in the Future, incl. “Apparel”, in % of Consumers, October 2020
  • Top 3 Product Categories Purchased Cross-Border, incl. “Clothing/Apparel, Footwear & Accessories”, in % of Online Shoppers, February 2021
  • Top 10 Most Visited Fashion Websites, in % of Consumers, February 2021
  • Top Popular Online Brands Purchased From In the Past Three Months, in % of Consumers, December 2020

3.2.2. Germany

  • B2C E-Commerce Sales of Fashion-Related Product Categories, by Category, in EUR million, and Y-o-Y Change, in %, Q1 2020 & Q1 2021
  • B2C E-Commerce Sales of “Clothing and Shoes”, in EUR billion, 2019 & 2020
  • Top Channels for “Clothes, Shoes, and Accessories” Online Shopping, in % of Consumers, February 2021
  • Top Product Categories That Will Be Purchased Online in the Future, incl. “Apparel”, in % of Consumers, October 2020
  • Top 3 Product Categories Purchased Cross-Border, incl. “Clothing/Apparel”, in % of Online Shoppers, February 2021

3.2.3. France

  • Top Product Categories That Will Be Purchased Online in the Future, incl. “Apparel”, in % of Consumers, October 2020
  • Top 3 Product Categories Purchased Cross-Border, incl. “Clothing/Apparel”, in % of Online Shoppers, February 2021

3.2.4. Spain

  • Top 10 Product Categories Purchased Online in the Last 3 Months, incl. “Clothing/Shoes & Accessories”, in % of Online Shoppers, 2020
  • Top Product Categories Purchased During COVID-19, incl. “Fashion”, in % of Online Shoppers, October 2020

3.2.5. Italy

  • B2C E-Commerce Sales of “Apparel”, in EUR billion, 2019 & 2020

3.2.6. Netherlands

  • Online Spending on Product Categories, incl. “Clothing”, by Actual and Expected, in % of Respondents, Q1 2021 & 2026f

3.2.7. Belgium

  • Top 10 Product Categories Purchased Online in the Last 3 Months, incl. “Clothing/Shoes & Accessories”, in % of Online Shoppers, 2020

3.2.8. Sweden

  • Top Product Categories Purchased Online, incl. “Clothes”, in % of Adults, December 2020

3.2.9. Switzerland

  • B2C E-Commerce Sales of “Clothing and Shoes”, in CHF billion, 2019 & 2020
  • Share of Non-Food Product Categories, incl. “Fashion/Shoes”, in % of Total Value, 2019 & 2020

3.2.10. Denmark

  • Top Product Categories Purchased in the Past Week, incl. “Clothes, Shoes & Accessories”, in % of Respondents, 2019 & 2020

3.2.11. Austria

  • Top 10 Product Categories Purchased Online in the Last 28 Days, incl. “Clothing”, in % of Respondents, December 2020

3.3. Emerging Markets

3.3.1. Russia

  • Top 10 Product Categories Purchased, incl. “Clothing & Shoes”, in % of Online Shoppers, 2019 & 2020
  • “Clothing & Shoes” B2C E-Commerce Sales, in RUB billion, January 2020 – December 2020
  • Breakdown of Domestic B2C E-Commerce Sales by Product Categories, incl. “Clothes and Shoes”, in %, 2020
  • Breakdown of Cross-Border E-Commerce Imports by Product Categories, incl. “Clothing and Shoes”, in %, 2020
  • Top 3 Product Categories Purchased Cross-Border, incl. “Clothing/Apparel”, in % of Online Shoppers, February 2021

3.3.2. Poland

  • Product Categories Purchased Online, incl. “Clothing”, in % of Online Shoppers, November 2020

3.3.3. Turkey

  • Share of Consumers Who Purchased “Clothing Products” Online, in %, 2020
  • Product Categories Purchased Online between January and March 2021, incl. “Clothes, Shoes & Accessories”, in % of Individuals, March 2021

3.3.4. Ukraine

  • Clothing B2C E-Commerce Sales, in USD million, and Share, in % of Retail Sales, 2016 – 2023f
  • Top 10 Clothing Online Stores, by Number of Visits, in millions, 2020
  • ASOS
  • Adidas
  • Amazon
  • American Eagle
  • Apple
  • BoohooMan
  • Burberry
  • eBay
  • Elle
  • farfetch
  • FashionValet
  • Fnac Darty
  • GAP
  • Global Fashion Group
  • H&M
  • Inditex
  • JCpenney
  • Liverpool
  • Macy’s
  • Marks and Spencer
  • Motherhood
  • Myntra
  • Namshi
  • Next
  • Nike
  • Noon Shopping
  • Nordstrom
  • Otto.de
  • PayPal
  • Pik
  • SHAFA
  • Shein
  • Statistica
  • Stockx
  • Uniqlo
  • Vinted
  • Zalando
  • Zalora
  • Zara
  • Zooplus
  • Zozo

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