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Global Clothing B2C E-Commerce Market 2021

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Description

Countries Covered: Argentina, Australia, Austria, Belgium, Brazil, Canada, China, Denmark, France, Germany, India, Indonesia, Italy, Japan, Malaysia, Mexico, Netherlands, Poland, Russia, Saudi Arabia, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Ukraine, Vietnam

Pages: 110

Publication Date: 07/12/2021

Questions Covered in the report:

  • What are the top clothing E-Commerce websites worldwide in 2021?
  • How was the clothing B2C E-commerce market affected by COVID-19?
  • What is the projected value of “Fashion & Beauty” B2C E-Commerce in countries of the GCC area in 2025?
  • What is COVID-19’s impact on market players and news?
  • What countries in Europe had the largest share of online shoppers purchasing in the “Clothes, Shoes & Accessories” category in 2020?

Key Findings:

Top global fashion industry players, such as H&M and Inditex, plan to shut some physical stores to focus more on online strategies, says new yStats.com report.

While the traditional fashion industry worldwide retracted amid COVID-19, the online clothing market thrived

The global fashion industry experienced a drastic drop in sales volume after the onset of the COVID-19 pandemic in 2020. However, with the increasing digitization of consumers, retailers have begun to new comprehensive strategies, such as the introduction of digital sales channels or the expansion of omnichannel services. The acceleration of the online market in the apparel market allowed merchants who could adapt to online to maintain sales figures. Furthermore, over half of the global retail growth in the forecast between 2020 and 2025 will come from online sales, and within that period about 10% of digital sales are forecast to be in hands of the fashion industry. The dominant players of the market such as Global Fashion Group and ASOS saw an increase in the revenue of between 10% and 20% from 2019 to 2020.

In 2020 and 2021, the sales value of online apparel market accelerated rapidly due to the consumers’ high adoption rate

A significant share of countries worldwide experienced a boost in E-Commerce sales in the clothing industry, especially remarkable after the COVID-19 health crisis occurred in 2020. In Japan, namely, the growth in the clothing B2C E-Commerce market accelerated over the year 2020 more than it did between 2018 and 2019. In South Korea, the sales value went up as well from 2019 to 2020, and the clothing sector was the biggest contributor to the B2C E-Commerce market of the country in 2020. In the United States, the online retail sales of apparel and accessories increased at almost 19% year-on-year from 2019 to 2020, which was the fastest-growing product category, accounting for slightly over 1 in 5 of total B2C E-Commerce purchases in the country.  In the UK, however, despite the online sales in the clothing segment growing steadily over the next few years, the growth rate was expected to peak in 2021 and decline thereafter.

“Fashion and apparel” segment in most countries was the top product segment to shop for online in 2020

“Fashion and apparel” was the dominant product category among the consumers worldwide when it came to shopping online both locally and cross-border in 2020. In Japan, when purchasing items online cross-border, over a quarter of consumers opted for clothing/apparel products. In Australia as well, this product segment led others. In China, clothing and accessories was one of the leading segments imported via E-Commerce platforms in 2020, accounting for 2 in 5 of cross-border online purchases. Clothing/apparel was also the most popular category to purchase when shopping cross-border online in Russia, Spain, Belgium, Austria and Denmark.

Amazon and Shein.com are the top-visited websites for purchasing apparel online in many regions in 2021

According to the global ranking of the most popular clothing E-Commerce websites, as of August 2021, Shein.com was the most visited one, with the United States visits contributing a significant part of it. Moreover, in the US, the largest share of online apparel sales in 2020 was held by Amazon, followed by Target. In the United Kingdom, the popular industry players were Amazon as well, followed by ASOS and eBay, as of February 2021. In Germany, however, online-only retailers, such as Zalando or Zooplus were the most preferred ones when shopping for clothes, and following them was Amazon, as of 2021.

1. Management Summary

2. Global Developments

  • Overview of Clothing B2C E-Commerce Market During & Post-COVID-19, October 2021
  • COVID-19’s Impact on Market Players and News, October 2021
  • Top 20 Clothing E-Comm. Websites, by Website Rank*, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Website Traffic, in %, August 2021
  • Top Product Categories That Are Preferred to Be Purchased Online More, in % of Consumers, March 2021
  • Top 3 Product Categories Purchased Online Cross-Border by Shoppers Aged 25 – 34, in % of Consumers, December 2020
  • Top Product Categories That Will Be Purchased Online in the Future, incl. “Apparel”, in % of Consumers, October 2020
  • Top 10 Product Categories Sold by Online Marketplaces, Number of Marketplaces, and Visits Per Month, in millions, April 2021
  • Global Fashion Group Net Merchandise Value, in EUR million, and Year-on-Year Change, in %, 2019 & 2020
  • ASOS Total Retail Sales, in GBP million, and Year-on-Year Change, in %, 2019 & 2020

3. Asia-Pacific

3.1. Advanced Markets

3.1.1. Japan

  • B2C E-Commerce of “Clothing, Related Goods”, in JPY billion, 2018 – 2020
  • Top 3 Product Categories Purchased Cross-Border, incl. “Clothing/Apparel”, in % of Online Shoppers, February 2021

3.1.2. South Korea

  • B2C E-Commerce Sales of “Fashion”, in KRW trillion, 2019 & 2020
  • B2C E-Commerce Transaction Value, in KRW trillion, Y-o-Y Change, in %, 2019 & 2020

3.1.3. Australia

  • Purchases Made Online, by Selected Product Categories, in % of Respondents, September 2019 & September 2020
  • Share of Online Sales of Domestic and International Merchants, by Selected Product Categories, and M-o-M and Y-o-Y Change, in %, September 2020
  • Breakdown of E-Commerce Sales, by Category, Merchant Location (Domestic & International) and Product Category, in %, July 2020
  • Top 3 Product Categories Purchased Cross-Border, incl. “Clothing/Apparel”, in % of Online Shoppers, February 2021

3.2. Emerging Markets

3.2.1. China

  • Product Categories Imported Via Chinese E-Commerce Platforms, in % of Cross-Border Online Purchases, 2020
  • Top 3 Product Categories Purchased Cross-Border, incl. “Clothing/Apparel, Footwear & Accessories”, in % of Adult Online Shoppers, February 2021
  • Top Product Categories That Will Be Purchased Online in the Future, incl. “Apparel”, in % of Consumers, October 2020

3.2.2. India

  • Breakdown of Online Sales During Festive Sale Period, by Product Category, incl. “Fashion”, in % of Value, 2019 & 2020
  • Share of Kidswear Segment, in % of Overall Online Apparel Market, FY 2020 & FY 2021
  • Top 3 Product Categories Purchased Cross-Border, incl. “Clothing/Apparel”, in % of Online Shoppers, February 2021

3.2.3. Indonesia

  • Top Product Categories Purchased Online and Offline, incl. “Fashion & Accessories”, in % of Respondents, H1 2021
  • Product Categories Purchased Online, incl. “Fashion & Accessories”, in % of Respondents, H1 2020 & H1 2021

3.2.4. Thailand

  • Product Categories Purchased in E-Commerce, incl. “Apparel & Accessories”, in % Online Shoppers, Q4 2020

3.2.5. Vietnam

  • Top Product Categories Purchased Online in the Last 12 Months, incl. “Fashion”, in % of Online Shoppers, October 2020

3.2.6. Malaysia

  • Top Product Categories Purchased on E-Commerce Platforms in the Past 6 Months, incl. “Fashion”, in % of Online Consumers, June 2021
  • Top 10 Fashion E-Commerce Websites, by the number of Monthly Web Visits, in thousands, by AppStore and PlayStore Ranks, Q2 2020 & Q2 2021

4. North America

4.1.USA

  • Apparel & Accessories Retail Sales Value, in USD billion, and Y-o-Y Change, in %, 2019 – 2023f
  • B2C E-Commerce Sales Value, in USD billion, by Product Category, Y-o-Y Change, in %, Share, in % of Total B2C E-Commerce Sales, and in % of Total Retail Sales, 2021e
  • Share of Apparel Sales, by Online and Offline, in % of Total Retail Apparel Sales, 2018 – 2020
  • Breakdown of Top Online Apparel Merchants, in % of Online Apparel Sales, 2020
  • Top Product Categories That Will Be Purchased Online in the Future, incl. “Apparel”, in % of Consumers, October 2020
  • Top 3 Product Categories Purchased Cross-Border, incl. “Clothing/Apparel”, in % of Adult Online Shoppers, February 2021
  • Amazon B2C E-Commerce Sales Value, in USD billion, by Product Category, Y-o-Y Change, in %, Share, in % of Total B2C E-Commerce Sales, and in % of Total Retail Sales, 2021e

4.2. Canada

  • Share of Consumers Who Shop Less/Not at all In-Store for Fashion Items, in %, October 2020

5. Europe

5.1. Regional

  • Online Purchases in “Clothes, Shoes & Accessories” Category, by Countries, incl. Germany, UK, Romania, in % of Online Shoppers and in % of Individuals, 2020

5.2. Advanced Markets

5.2.1.UK

  • Textile, Clothing & Footwear B2C E-Commerce Sales Value, in GBP million, Year-On-Year Change, in %, 2019 – 2025f
  • Top Fashion Shopping Sites, in % of Consumers, February 2021
  • Top Product Categories That Will Be Purchased Online in the Future, incl. “Apparel”, in % of Consumers, October 2020
  • Top 3 Product Categories Purchased Cross-Border, incl. “Clothing/Apparel, Footwear & Accessories”, in % of Online Shoppers, February 2021
  • Top 10 Most Visited Fashion Websites, in % of Consumers, February 2021
  • Top Popular Online Brands Purchased From In the Past Three Months, in % of Consumers, December 2020

5.2.2. Germany

  • B2C E-Commerce Sales of Fashion-Related Product Categories, by Category, in EUR million, and Y-o-Y Change, in %, Q1 2020 & Q1 2021
  • B2C E-Commerce Sales of “Clothing and Shoes”, in EUR billion, 2019 & 2020
  • Top Channels for “Clothes, Shoes and Accessories” Online Shopping, in % of Consumers, February 2021
  • Top Product Categories That Will Be Purchased Online in the Future, incl. “Apparel”, in % of Consumers, October 2020
  • Top 3 Product Categories Purchased Cross-Border, incl. “Clothing/Apparel”, in % of Online Shoppers, February 2021

5.2.3. France

  • Top Product Categories That Will Be Purchased Online in the Future, incl. “Apparel”, in % of Consumers, October 2020
  • Top 3 Product Categories Purchased Cross-Border, incl. “Clothing/Apparel”, in % of Online Shoppers, February 2021

5.2.4. Spain

  • Top 10 Product Categories Purchased Online in the Last 3 Months, incl. “Clothing/Shoes & Accessories”, in % of Online Shoppers, 2020
  • Top Product Categories Purchased During COVID-19, incl. “Fashion”, in % of Online Shoppers, October 2020

5.2.5. Italy

  • B2C E-Commerce Sales of “Apparel”, in EUR billion, 2019 & 2020

5.2.6. Netherlands

  • Online Spending on Product Categories, incl. “Clothing”, by Actual and Expected, in % of Respondents, Q1 2021 & 2026f

5.2.7. Belgium

  • Top 10 Product Categories Purchased Online in the Last 3 Months, incl. “Clothing/Shoes & Accessories”, in % of Online Shoppers, 2020

5.2.8. Sweden

  • Top Product Categories Purchased Online, incl. “Clothes”, in % of Adults, December 2020

5.2.9. Switzerland

  • B2C E-Commerce Sales of “Clothing and Shoes”, in CHF billion, 2019 & 2020
  • Share of Non-Food Product Categories, incl. “Fashion/Shoes”, in % of Total Value, 2019 & 2020

5.2.10. Denmark

  • Top Product Categories Purchased in the Past Week, incl. “Clothes, Shoes & Accessories”, in % of Respondents, 2019 & 2020

5.2.11. Austria

  • Top 10 Product Categories Purchased Online in the Last 28 Days, incl. “Clothing”, in % of Respondents, December 2020

5.3. Emerging Markets

5.3.1. Russia

  • Top 10 Product Categories Purchased, incl. “Clothing & Shoes”, in % of Online Shoppers, 2019 & 2020
  • “Clothing & Shoes” B2C E-Commerce Sales, in RUB billion, January 2020 – December 2020
  • Breakdown of Domestic B2C E-Commerce Sales by Product Categories, incl. “Clothes and Shoes”, in %, 2020
  • Breakdown of Cross-Border E-Commerce Imports by Product Categories, incl. “Clothing and Shoes”, in %, 2020
  • Top 3 Product Categories Purchased Cross-Border, incl. “Clothing/Apparel”, in % of Online Shoppers, February 2021

5.3.2. Poland

  • Product Categories Purchased Online, incl. “Clothing”, in % of Online Shoppers, November 2020

5.3.3. Turkey

  • Share of Consumers Who Purchased “Clothing Products” Online, in %, 2020
  • Product Categories Purchased Online between January and March 2021, incl. “Clothes, Shoes & Accessories”, in % of Individuals, March 2021

5.3.4. Ukraine

  • Clothing B2C E-Commerce Sales, in USD million, and Share, in % of Retail Sales, 2016 – 2023f
  • Top 10 Clothing Online Stores, by Number of Visits, in millions, 2020

6. Latin America

6.1. Brazil

  • Breakdown of Shopping Channels Preferred for Purchasing “Fashion” Items, in % of Internet Users, 2019 & 2021
  • Product Categories Purchased, incl. “Fashion/Clothing”, by Online and Offline, in % of Internet Users, April 2021
  • Top 3 Product Categories Purchased Cross-Border, incl. “Clothing/Apparel”, in % of Online Shoppers, February 2021

6.2. Argentina

  • Apparel B2C E-Commerce Sales, in BRL billion, Y-o-Y Change, in %, 2018 – 2020

6.3. Mexico

  • Top Online Fashion Stores, in % of Online Shoppers, September 2020
  • Top 3 Product Categories Purchased Cross-Border, incl. “Clothing/Apparel”, in % of Online Shoppers, February 2021
  • Top Product Categories to be Purchased Online in the Following Months, incl. “Fashion & Accessories”, in % of Consumers, April 2020, October 2020 & January 2021

7. Middle East

7.1. Regional

  • Overview of Clothing B2C E-Commerce Market and News about Players, October 2021
  • B2C E-Commerce Market Value, by Product Category, in USD billion, incl. COVID-19 Adjustment, and Estimated B2C E-Commerce Penetration, in %, 2020e & 2025f

7.2. UAE

  • Breakdown of Top E-Commerce Categories, incl. “Apparel & Footwear”, in % of B2C E-Commerce Market, 2020

7.3. Saudi Arabia

  • Top Product Categories Purchased Online in the Last Month, in % of Adults, October 2020
  • Top 10 Mobile Shopping Apps in the Apple App Store and Google Play Store, by Rank, July 2021
  • ASOS
  • Adidas
  • Amazon
  • American Eagle
  • Apple
  • BoohooMan
  • Burberry
  • eBay
  • Elle
  • FashionValet
  • Fnac Darty
  • GAP
  • Global Fashion Group
  • H&M
  • Inditex
  • JCpenney
  • Liverpool
  • Macy’s
  • Marks and Spencer
  • Motherhood
  • Myntra
  • Namshi
  • Next
  • Nike
  • Noon Shopping
  • Nordstrom
  • Otto.de
  • PayPal
  • Pik
  • SHAFA
  • Shein
  • Statistica
  • Stockx
  • Uniqlo
  • Vinted
  • Zalando
  • Zalora
  • Zara
  • Zooplus
  • Zozo

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