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Global Secondhand E-Commerce Market 2021


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Countries Covered: Denmark, France, Germany, Netherlands, Russia, Sweden, Switzerland, Turkey, UK

Pages: 74

Publication Date: 03/06/2021

Questions Covered in the report:

  • What are the key drivers of the secondhand E-Commerce industry in Europe in 2021?
  • What share of consumers in the developed European countries purchase secondhand apparel amid COVID-19?
  • How often do consumers purchase secondhand items in Europe?
  • What are the top local secondhand E-Commerce players in Europe as of 2021?
  • What did the players in Europe do to win customers as the demand accelerated during COVID-19?
  • Which top 5 online platforms are used for secondhand shopping in Sweden?

Key Findings:

Secondhand E-Commerce grows faster than the overall retail: new yStats.com report.

During the pandemic, an already established trend toward secondhand purchases accelerated even further

The COVID-19 pandemic and general interest in circular economy, plus global waste reduction in particular, accelerated secondhand industry growth in 2020, and this is likely to be continued in 2021. In the US alone, both the offline and online pre-owned clothing market were forecasted to rise much faster than the total market for apparel. In China, despite the country being one of the largest producers of fast fashion, the market value of secondhand E-Commerce has grown rapidly since 2016. Even with the overall economic disruptions in 2020, the absolute value of the used goods market was substantially higher than in 2019. The number of the secondhand E-Commerce purchasers in China also reached an all-time high during the health crisis. Meanwhile, in Europe, the recently introduced regulations in France aiming to significantly reduce industrial waste is likely to spread to other nations and positively impact the whole secondhand industry. Overall, globally, more than six in ten respondents to a 2020 survey, ranked “buying more from online secondhand platforms” among top priorities after COVID-19, according to the new yStats.com market report.

E-Commerce players see new opportunities in the online secondhand market amid COVID-19

Globally, various E-Commerce companies are increasingly searching for opportunities to get on the train of secondhand product sales. Among others, for example, in 2020, European Zalando and About You launched their pre-owned clothing categories and US-based Poshmark launched Reposh. Moreover, in 2021, the latter went outside the North America for the first time. Meanwhile, Japanese Mercari saw new opportunities for it on the Chinese market during the pandemic, and decided to enter the market via one of the most popular E-Commerce platforms in the country. At the same time, there are two main players in the secondhand E-Commerce market in China: Alibaba-owned Xianyu and Tencent with Zhuanzhuan. Nevertheless, some other players are already providing new competition as interest in the purchase of used items spreads, as detailed in the new yStats.com publication.

1.Management Summary

2.Global Market Overview

  • Overview of the Current State and Future Trends of the Secondhand Market, May 2021
  • Overview of Challenges for Secondhand Commerce Players during COVID-19, May 2021
  • Wardrobe Composition, by Channel of Purchase, in % of Secondhand Customers, 2020e & 2023f
  • Intent to Spend More/Less in the Next 5 Years on Fashion, by Various Businesses Models, in % of Female Respondents, January 2020
  • Planned Changes in Shopping Behavior Towards Fashion Once COVID-19 Restrictions Released, in % of Respondents who Ranked the Behavior First or Second Among Planned Changes, June 2020
  • Secondhand Market Consumer Profiles, October 2020
  • Breakdown of Secondhand Consumer Types, by Secondhand Spending, and by Secondhand and Firsthand Spending, in %, October 2020
  • Breakdown of Secondhand Players and Their Positioning in Three Categories, incl. Generalist, Luxury Generalist and Hard Luxury Specialist, September 2020
  • Share of eBay Generation Z C2C Sellers Who Said that Buying Pre-Owned Goods Became More Common in 2020, in %, November 2020
  • Share of Luxury Consumers Who Prefer Purchasing Luxury Secondhand Items Directly from Luxury Brands, in %, 2020
  • Share of Luxury Consumers Who Would Like Brands to Certify Secondhand Items That Are Sold via Resellers, in %, 2020
  • Share of Respondents Who Purchased a Luxury Secondhand Item in the Past 12 Months, and Who Consider Purchasing a Luxury Item in the Future, in %, 2020
  • Market Value of Secondhand Hard Luxury Items, in EUR billion, and CAGR, in %, 2020e – 2025f
  • Breakdown of Secondhand Hard Luxury Sales Channels, incl. Auction Houses, Offline, and Online, in %, 2020
  • Breakdown of Secondhand Hard Luxury Items’ Consumers, by Gender, in %, 2020
  • Breakdown of Hard Luxury Market Shares, by Regions and Countries, in %, 2020
  • Secondhand Luxury Market Entering Models, April 2021
  • Share of eBay C2C Sellers Who Also Bought Pre-Owned Goods In the Last 12 Months, in %, November 2020
  • Share of eBay C2C Sellers Who Sold Pre-Owned Items Because of the Positive Environmental Impact, in %, November 2020
  • Share of eBay C2C Sellers Who Started Selling Pre-Owned Goods in 2020 to Make Extra Cash, in %, November 2020
  • Overview of Solutions Against the Excess Merchandise of Retail Brands, August 2020
  • Overview of Secondhand Clothing Online Platforms’ Activities during COVID-19, April 2021

3.North America

3.1. United States

  • Total Secondhand Market Size, incl. Resale and Traditional Thrift & Donation, in USD billion, and CAGR, in %, 2019 – 2024f
  • Market Value of Apparel Retail Sector, and Market Value of the Secondhand Apparel Component, in USD billion, 2020e & 2021f
  • Market Value of Online Secondhand Apparel, and Market Value of Offline Secondhand Apparel, in USD billion, 2020e & 2021f
  • Share of eBay C2C Sellers Who Said that Buying Pre-Owned Goods Became More Common in Recent Years, in %, November 2020
  • Overview of Platforms on the Secondhand E-Commerce Market, May 2021
  • eBay’s GMV Sales Growth as Compared to Global, in %, 2013 – 2020
  • Estimated Craigslist’s Revenue, in USD million, 2013- 2020
  • Overview of Backflip Recommerce Platform, March 2021


4.1. Regional

  • Intend to Buy More Secondhand Fashion Items After COVID-19 Crisis, by Age Group, in % of Consumers, April 2020

4.2. Germany

  • Secondhand Online Market Overview, April 2021
  • Shopping Channels for Secondhand Items, in % of Respondents, August 2020
  • Top Reasons for Secondhand Online Shopping, in % of Respondents, August 2020
  • Online Platforms Used to Buy or Sell Pre-Owned Items, in % of Respondents, September 2020
  • Pre-Owned Product Categories Purchased, in % of Respondents, September 2020
  • Pre-Owned Product Categories Sold in the Past 12 Months, in % of Respondents, September 2020

4.3. France

  • Overview of the New Regulation Against Waste, May 2021
  • Secondhand Shopping Channels, in % of Secondhand Shoppers, February 2021
  • Total Yearly Budget for Textile, and Yearly Budget for Secondhand Clothing, in EUR, 2019 & 2020e
  • Share of Shoppers Who Bought Secondhand Clothes in 2020, and Share of Shoppers Who Sold Secondhand Clothes in 2020, in %, February 2021

4.4. Russia

  • Overview of the Secondhand Retail Market amid COVID-19, and Top 10 Fashion Resellers, by the Number of Visits, in thousands, February 2020


5.1. China

  • Overview of Secondhand E-Commerce Market, May 2021
  • Secondhand E-Commerce Market Value, in CNY billion, and Year-on-Year Change, in %, 2015 – 2020
  • Top Secondhand E-Commerce Players, by Market Valuation, in CNY billion, December 2020
  • Secondhand E-Commerce Number of Users, in millions, and Year-on-Year Change, in %, 2014 – 2020

5.2. South Korea

  • Secondhand E-Commerce Market Players Overview, April 2021
  • Share of Consumers Who Ever Bought Secondhand Items, and Share of Consumers Who Bought Secondhand Items in The Past Year, in %, October 2020
  • Top 3 Pre-Owned Product Categories Purchased, in % of Consumers, October 2020

6.Key Takeaways

  • About You
  • Alibaba Group
  • Amazon
  • Aptdeco
  • Arc’Teryx
  • Backflip
  • Cartier
  • Craigslist
  • Danggeum
  • Depop
  • eBay
  • Eileen Fisher
  • Etsy
  • Facebook Inc
  • Feiyu
  • GAP
  • Harrods
  • J.C. Penney
  • Joonggonara
  • Levi’s
  • Liangji
  • Macy’s
  • Madewell
  • Mercari
  • Momox
  • Mädchenflohmarkt
  • Nordstorm
  • OfferUp
  • Otto
  • Patagonia
  • Poshmark
  • Rebelle
  • Recurate
  • Secoo
  • Sotheby’s
  • Taobao
  • Taylor Stitch
  • Tencent
  • The RealReal
  • ThredUp
  • Trove
  • Vestiaire Collective
  • VinoKilo
  • Vinted
  • Vite EnVogue
  • Walmart
  • Xianyu
  • Zalando
  • Zhuanzhuan

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