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Latin America B2C E-Commerce and Online Payment Country Profiles 2022

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Description

Countries Covered: Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Jamaica, Mexico, Panama, Paraguay, Peru, Uruguay

Pages: 68

Publication Date: 03/06/2022

Questions Covered in the report:

  • What is the estimated value of B2C E-Commerce sales in major Latin American countries?
  • Which countries have the highest share of B2C E-Commerce in Latin America?
  • How much are Latin American countries expected to grow individually in 2025?
  • What is the value of M-Commerce sales in Brazil and Mexico?
  • Which B2C E-Commerce shopping websites and apps are most popular in each Latin American country?

Key Findings:

yStats.com’s new report: Brazil was estimated to account for more than half of Latin America’s B2C E-Commerce in 2021

The latest publication from Hamburg-based desk research company yStats.com titled “Latin America B2C E-Commerce and Online Payment Country Profiles 2022” provides insight into the B2C E-Commerce and online payment market in Latin America, summarized into one paged country profiles that include relevant data and forecasts for each respective country. The publication reveals the B2C E-Commerce market size of individual countries in the Latin American region, with Brazil being in the lead.

E-Commerce sales in Latin America are on the rise

After the onset of the COVID-19 pandemic, the E-Commerce market was greatly impacted. In 2020, B2C E-Commerce sales in Latin America surged, growing by nearly two-thirds in 2021. A forecast cited in this yStats.com report suggests that B2C and B2B E-Commerce sales in the Latin American region are projected to accelerate to reach a value of approximately USD 800 billion by 2025, more than three times 2020’s sales value. In 2021, domestic B2C E-Commerce sales were estimated to account for above 85% of B2C E-Commerce sales in the region, while cross-border B2C E-Commerce sales would account for a less significant percentage. Furthermore, M-Commerce sales in 2022 are forecast to account for more than half of B2C E-Commerce sales, and are set to increase, accounting for more by 2025. M-Commerce sales in Latin America are expected to soar by 2025, reaching a value worth billions. In terms of payment, both domestic and international credit cards were estimated to account for more than half of total E-Commerce (including B2C and C2C) sales in 2021, as indicated in the yStats.com report.

Latin American countries forecast to grow by 2025

Although well developed, the Latin American region is set to grow further by 2025. A forecast cited in this yStats.com report indicates that individual countries in the Latin American region are forecast to experience notable growth up to CAGR 82% from 2020 to 2025. The market size as well as share of Latin American B2C E-Commerce for each individual country, as depicted in this yStats.com report, shows that Brazil, Mexico, Colombia, Argentina, and Chile were estimated to lead the way in market size and shares in 2021, with Brazil ranking the highest. Brazil was also estimated to have the highest online shopper penetration in November 2021, followed by Argentina, Costa Rica, and Uruguay. In terms of B2C E-Commerce index and rank, Guatemala ranks the highest in index value out of 100 and rank out of 152, followed by El Salvador. With significant mobile subscription penetration exhibited in the countries in 2020, this yStats.com report also shows substantial internet penetration in the Latin American countries, with the internet penetration in Chile being the highest. The mobile share of total B2C E-Commerce volume was estimated to be the highest in Colombia, reaching more than two-thirds in 2021. Moreover, among the top payment methods used, “Cards” and “Credit Cards” were the most used payment methods in B2C E-Commerce in most Latin American countries.

The region’s leading online merchant is Mercado Libre

On a regional scale, the highest ranking B2C E-Commerce website by total visits is “mercadolivre.com.br” with more than 270 million visits over the period January through September in 2021, followed by “mercadolibre.com.ar”, “mercadolibre.com.mx”, and “olx.com.br”. In Peru, the top website by total non-unique visits is “falabella.com.pe”, followed by “mercadolibre.com.pe”, and “ripley.com.pe”. The top shopping apps by Googly Play Store in select countries include “Alibaba.com”, “Mercado Libre: Compras Online”, and “SHEIN-Fashion Shopping Online”, as cited in the yStats.com report.

1. Management Summary

2. Regional Development

  • Year-on-Year B2C E-Commerce Sales Growth Rate, by Selected Countries Worldwide, incl. Argentina, Brazil and Mexico, in %, 2022f
  • Total E-Commerce Sales (incl. B2C and B2B), in USD billion, and Year-on-Year Change, in %, 2020 – 2025f
  • Breakdown of Total E-Commerce Sales (incl. B2C and B2B) in the Region, by Country, in %, 2021
  • Total E-Commerce Sales (incl. B2C and B2B), in USD billion, by Selected Countries, and Share of Region’s Total E-Commerce Sales, in %, 2021
  • CAGR of Total E-Commerce Sales (incl. B2C and B2B), by Select Countries, in %, 2020 – 2025f
  • B2C E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2019 – 2022f
  • B2C E-Commerce Sales, in USD billion, by Selected Countries, 2021
  • Online Shopper Penetration, in % of Population, by Selected Countries, 2021
  • Breakdown of B2C E-Commerce Sales by Domestic and Cross-Border, in %, 2021
  • Breakdown of Total E-Commerce Sales (incl. B2B and B2C) by Domestic and Cross-Border, by Selected Countries, in %, 2021
  • M-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2019 – 2025f
  • M-Commerce Share of B2C E-Commerce Sales, in %, 2019-2025f
  • M-Commerce Sales, by Argentina, Brazil and Mexico, in USD billion, 2021e
  • Ways by Which Smartphone Users Research Products They Plan on Purchasing Online, in % of Respondents, January 2022
  • Retail E-Commerce Sales of Select Companies, in USD billion, H1 2021
  • Top 10 E-Commerce Websites, by Total Visits, in millions, January – September 2021
  • Breakdown of Total E-Commerce Sales (incl. B2C and C2C) by Payment Methods, in %, 2021
  • Number of Digital-Only Banks, by Brazil, Mexico and the Rest of Latin America, 2012 – 2021e
  • Number of Neobank Customers, by Selected Countries, in millions, 2016 – 2021e

3. Brazil B2C E-Commerce Online Payment Country Profile

4. Mexico B2C E-Commerce Online Payment Country Profile

5. Argentina B2C E-Commerce Online Payment Country Profile

6. Columbia B2C E-Commerce Online Payment Country Profile

7. Chile B2C E-Commerce Online Payment Country Profile

8. Peru B2C E-Commerce Online Payment Country Profile

9. Ecuador B2C E-Commerce Online Payment Country Profile

10. Panama B2C E-Commerce Online Payment Country Profile

11. Guatemala B2C E-Commerce and Online Payment Country Profile

12. Uruguay B2C E-Commerce Online Payment Country Profile

13. Costa Rica B2C E-Commerce Online Payment Country Profile

14. Dominican Republic B2C E-Commerce Online Payment Country Profile

15. El Salvador B2C E-Commerce Online Payment Country Profile

16. Paraguay B2C E-Commerce Online Payment Country Profile

17. Bolivia B2C E-Commerce Online Payment Country Profile

18. Jamaica B2C E-Commerce Online Payment Country Profile

19. Honduras B2C E-Commerce Online Payment Country Profile

  • Mercadolibre
  • Amazon
  • Coppel
  • Fravega
  • Liverpool
  • Via
  • Falabella
  • Alibaba
  • SHEIN
  • Tiendamia
  • Paypal
  • Americanas
  • Cencosud

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