Description
Countries Covered: Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Jamaica, Mexico, Panama, Paraguay, Peru, Uruguay
Pages: 202
Publication Date: 17/05/2022
Questions Covered in the report:
- How did the COVID-19 pandemic affect Latin America’s B2C E-Commerce market?
- What were Latin America’s top 10 markets by online retail sales in 2021?
- What are the most used online payment methods across Latin America?
- How does the cross-border B2C E-Commerce share vary across the countries of the region?
- Which are the largest B2C E-Commerce players in Latin America and how does the competitive landscape vary by country?
Key Findings:
yStats.com’s new report: Latin America is developing a booming B2C E-Commerce market
Findings published in yStats.com’s recent report, “Latin America B2C E-Commerce and Payment Market 2022,” provides insight into the B2C E-Commerce market in Latin America. The secondary market research firm from Hamburg, Germany, yStats.com, cites market statistics to demonstrate continuing growth in the region’s B2C E-Commerce market after the COVID-19 pandemic and the accelerated adoption of online shopping and payment habits in Latin America.
Latin American B2C E-Commerce market size continues to grow
The growth rate of B2C E-Commerce in the Latin American region accelerated after the outbreak of the COVID-19 pandemic. In 2021, B2C E-Commerce penetration in the region was highest in Brazil, Argentina, and Costa Rica, where well over half of the adult population were online shoppers. By the end of 2022, Argentina, Mexico, and Brazil are forecast to be among the top 10 fastest-growing countries in terms of online retail sales. A forecast cited in the yStats.com report suggests that in 2025, the digital commerce sales value in Latin America is projected to be three times what it was at the beginning of 2020, before the COVID-19 pandemic.
MercadoLibre is the region’s leading online seller
Although shoppers in Latin America often make online purchases from international online merchants, the region continues to have its own leading B2C E-Commerce business. Argentina-based MercadoLibre is the number one most visited B2C E-Commerce website in Brazil, Mexico, Argentina, and Chile, and is among the top five most visited online shopping websites in most other countries of the region. With the onset of the health crisis, the online platform saw a significant increase in its gross merchandise volume (GMV). This increase in the popularity of this platform has continued, with notable growth recorded in 2021, as reported in the yStats.com report.
Credit cards prevail, regardless of the growth of alternative payment methods
Developments in payment methods, as well as payment trends in the Latin American region, are similar to those occurring globally: an increase in the use of mobile payment applications and digital wallets. Nevertheless, in 2021, credit cards maintained their position as the most used payment method when conducting B2C E-Commerce purchases, as indicated in the yStats.com report.
1. Management Summary
2. Regional Development
- Year-on-Year B2C E-Commerce Sales Growth Rate, by Selected Countries Worldwide, incl. Argentina, Brazil and Mexico, in %, 2022f
- Total E-Commerce Sales (incl. B2C and B2B), in USD billion, and Year-on-Year Change, in %, 2020 – 2025f
- Breakdown of Total E-Commerce Sales (incl. B2C and B2B) in the Region, by Country, in %, 2021
- Total E-Commerce Sales (incl. B2C and B2B), in USD billion, by Selected Countries, and Share of Region’s Total E-Commerce Sales, in %, 2021
- CAGR of Total E-Commerce Sales (incl. B2C and B2B), by Select Countries, in %, 2020 – 2025f
- B2C E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2019 – 2022f
- B2C E-Commerce Sales, in USD billion, by Selected Countries, 2021
- Online Shopper Penetration, in % of Population, by Selected Countries, 2021
- Breakdown of B2C E-Commerce Sales by Domestic and Cross-Border, in %, 2021
- Breakdown of Total E-Commerce Sales (incl. B2B and B2C) by Domestic and Cross-Border, by Selected Countries, in %, 2021
- M-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2019 – 2025f
- M-Commerce Share of B2C E-Commerce Sales, in %, 2019-2025f
- M-Commerce Sales, by Argentina, Brazil and Mexico, in USD billion, 2021e
- Ways by Which Smartphone Users Research Products They Plan on Purchasing Online, in % of Respondents, January 2022
- Retail E-Commerce Sales of Select Companies, in USD billion, H1 2021
- Top 10 E-Commerce Websites, by Total Visits, in millions, January – September 2021
- Breakdown of Total E-Commerce Sales (incl. B2C and C2C) by Payment Methods, in %, 2021
- Number of Digital-Only Banks, by Brazil, Mexico and the Rest of Latin America, 2012 – 2021e
- Number of Neobank Customers, by Selected Countries, in millions, 2016 – 2021e
3. Brazil
3.1. Overview
- Overview of B2C E-Commerce Market, March 2022
3.2. Sales & Shares
- B2C E-Commerce Sales, in BRL billion, in % Year-on-Year Change, 2011 – 2020
- Total (Domestic + Cross-Border) B2C E-Commerce Sales, in BRL billion, H1 2020 & H1 2021
- B2C E-Commerce Sales, in % of Total Retail Sales, 2019 & 2030f
3.3. Users & Shoppers
- New B2C E-Commerce Consumers, in millions, H1 2020 & H1 2021
- Number of New and Existing B2C E-Commerce Consumers, in millions, H1 2021 vs H1 2020
- Share of Consumers Who Already Made a Purchase Online, in %, June 2021
- Actions Taken by Smartphone or Tablet Users Prior to Shopping Online, in % of Respondents, May 2021
3.4. Products & Verticals
- Hygiene and Beauty B2C E-Commerce Sales, in BRL billion, 2019 – 2021e
- Ways Used by Online Shoppers to Find the E-Commerce Stores, by Store Categories, in % of Orders, 2021
- Most Searched Product Categories on the Internet, in % of Respondents, May 2021
- Best-Selling Product and Service Categories, in % of Total B2C E-Commerce Sales, March 2020 – March 2021
3.5. Trends
- Breakdown of E-Commerce Orders, by Mobile and Desktop, in %, H1 2020 & H1 2021
- Breakdown of Devices Used for E-Commerce Purchases, in % of Total B2C E-Commerce Volume, 2021 & 2022f
- Cross-Border B2C E-Commerce Sales, in BRL billion, H1 2020 & H1 2021
- Domestic B2C E-Commerce Sales, in BRL billion, in % Year-on-Year Change, H1 2020 & H1 2021
- Share of Cross-Border B2C E-Commerce Sales, in % of Total B2C E-Commerce Sales, H1 2021
- Share of Cross-Border E-Commerce Sales Volume, in % of Total E-Commerce Sales Volume, 2022f
- Breakdown of Contributions of Regions to the Country’s Domestic E-Commerce Growth, in %, H1 2021
- Share of Consumers who Intend to Take a Loan When the Country’s Economy is Recovered from the Pandemic, and Share of Those Who Would Do So at a Digital Bank, in %, July 2021
- Top Reasons to Apply for a Loan, by Digital-Only and Traditional Banks, in % of Consumers, July 2021
- Actions Taken after Being Denied a Loan, in % of Consumers Who Were Denied a Loan by a Traditional Bank, July 2021
3.6. Payment
- Breakdown of Payment Methods in B2C E-Commerce, in % of Sales Volume, 2021
- Proximity Mobile Payment Users in Select Countries, in % of Smartphone Users, 2021e
- Electronic Payments Value, in BRL trillions, 2021 & 2022
- Number of Real-Time Payment Transactions, in billions, 2020 & 2025f
- Mobile Wallet Transaction Value, in USD billion, and Volume, in billions, 2020 & 2025f
- Mobile Wallet User Penetration, in % of Population, 2020 & 2025f
- Breakdown of Payment Methods, in %, 2020 & 2023f
- Breakdown of Payment Methods, in % of Volume, 2020 & 2025f
- Top Payment Methods Used When Shopping Online via Mobile, in % of Consumers, June 2021
- Use of PIX by Online Shoppers, in % of All Online Transactions by PIX Users, 2021
- E-Commerce Transactions Paid with PIX, in % of Total E-Commerce Volume, 2024f
- Top Reasons Not to Use Mobile Payment App, in % of Consumers, June 2021
3.7. Delivery
- Preferred Promotions in Supermarket Deliveries, in % of Online Shoppers, June 2021 – July 2021
- Reasons Behind Purchase via Supermarket Delivery Apps , in % of Online Consumer Panel, July 2021
- Channels Used to Place Meal Orders, in % of Respondents, September 2021
- Number of WhatsApp Users, in millions, and Year-on-Year Change, in %, 2019 – 2024f
- Index for Development Level of Delivery Apps for Each Region Compared to Overall Situation in the Country, July 2021
3.8. Players
- Top 5 E-Commerce Websites, incl. Worldwide Website Visits, in millions, Brazil’s Share of Total Visits, in %, Brazil’s Number of Visits, in millions, February 2022
4. Mexico
4.1. Overview
- Overview of B2C E-Commerce and Online Payment Market, April 2022
4.2. Sales & Shares
- B2C E-Commerce Sales, in MXN billion, 2020 & 2021
- B2C E-Commerce Share of Total Retail Sales, in %, 2021
- B2C E-Commerce Sales, in USD billion, 2021 & 2026f
- Breakdown of Total Retail Sales Growth Value, by B2C E-Commerce and Other Retail, in %, 2021-2025f
4.3. Users & Shoppers
- Internet Users, in millions, January 2021 & January 2022
- Online Shopper Penetration, in % of Respondents, Before vs. During COVID-19, December 2021
- Share of Internet Users Who Made a Purchase After Seeing an Online Advertisement, in % of Internet Users, and Breakdown of Channels They Purchased from, in %, May 2021
- Share of Channels Used to Make Purchases During Hot Sale 2021, in % of Online Shoppers, 2021
4.4. Products & Verticals
- Product Categories Purchased Online, in % of Online Shoppers, January 2022
- Service Categories Purchased Online, in % of Online Shoppers, January 2022
4.5. Trends
- Cross-Border Online Shopper Penetration, in %, February 2021
- Top 3 Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers, February 2021
- Payment Methods Used To Pay For Cross-Border Online Purchases, in % of Cross-Border Online Shoppers, February 2021
- Device Owned by Internet Users, in % of Internet Users, H1 2021
- Breakdown of B2C E-Commerce Purchases by Device, in %, 2021e
- Social Buyer Penetration, in % of Social Network Users, 2019 – 2024f
4.6. Payment
- Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2020
- Share of Online Purchases Paid with OXXO, in %, 2021
- Payment Methods Used During Hot Sale 2021, in % of Online Shoppers, June 2021
- Average Share of Mobile Fraud, in % of Total Fraud Losses Experienced by Retailers, 2019 & 2021e
4.7. Delivery
- Delivery Methods Used in B2C E-Commerce, in % of Online Shoppers, January 2022
- Perceived Benefits of Shopping Online, in % of Online Shoppers, January 2022
- Most Common Incidents within the Delivery Process, in % of Online Shoppers, January 2022
4.8. Players
- Top 5 E-Commerce Websites, incl. Total Website Visits, in millions, Mexico’s Share of Total Visits, in %, Mexico’s Number of Visits, in millions, February 2022
- Top 5 B2C E-Commerce Companies by Market Share, in %, 2021
5. Argentina
5.1. Overview
- Overview of the B2C E-Commerce and Online Payment Market, April 2022
5.2. Sales & Shares
- B2C E-Commerce Sales, in ARS billion, 2019 – 2021
- B2C and C2C E-Commerce Sales, in ARS billion, Orders, in millions, Products Sold, in millions, and Year-on-Year Change, in %, 2021
- B2C E-Commerce Sales, in USD billion, 2021 & 2022f
- B2C E-Commerce Share of Total Retail Sales, in %, 2020 & 2025f
5.3. Users & Shoppers
- Information Technology Penetration, by Internet, Computer and Mobile Phone, in % of Individuals, by Age Group, Q4 2020
- Number of New Online Shoppers and Total Online Shoppers, in millions, 2021
- Breakdown of Frequency of Shopping Online, in % of Online Shoppers, 2021
5.4. Products & Verticals
- B2C E-Commerce Sales by Product Categories, in ARS million, 2018 – 2021
- Product Categories Purchased Online, in % of Internet Users, July 2021
- Share of Consumers Making Over Half of Their FMCG Purchases Online Before and After the Pandemic, in %, 2021
- Online Sales of Supermarkets, in ARS million, and Year-on-Year Change, in %, November 2021 – January 2022
- Online Share of Total Supermarket Sales, in %, November 2021 – January 2022
5.5. Payment
- Breakdown of B2C E-Commerce Purchases by Payment Methods, in %, 2021
- New Payment Methods Introduced by Retail & Wholesale Companies During COVID-19, in % of Companies, May 2020
- Growth of QR Payment Methods, incl. Change in Number of Transactions, Invoices and Operators, in %, November 2021 Compared to September 2021
5.6. Delivery
- Breakdown of E-Commerce Shipments, by Delivery Time, in %, 2020 & 2021
5.7. Players
- Top 5 E-Commerce Companies by Market Share, in %, 2021e
- Top 3 E-Commerce Websites, by Total Visits, in millions, February 2022 & March 2022
- Argentina’s Share of MercadoLibre.com Website Traffic, Compared to Other Countries, in %, March 2022
- Overview of Selected Financial Metrics and KPIs of MercadoLibre in Latin America, 2019-2021
- Share of B2C E-Commerce Sales Made Through Third-Party Marketplaces, in %, 2019-2021
6. Colombia
6.1. Sales & Shares
- B2C E-Commerce Sales, in COP billion, 2017 – 2021
- Number of Monthly Approved E-Commerce Transactions, in millions, H1 2021
- B2C E-Commerce Sales, in USD billion, 2021 & 2024f
- B2C E-Commerce Share of Total Retail Sales, in %, 2025f
6.2. Users & Shoppers
- Number of Internet Users, in millions, 2020 & 2021
6.3. Products & Verticals
- B2C E-Commerce Sales Growth on the First VAT-Free Day, By Category, in %, 2022 vs. 2021
6.4. Payment
- Breakdown of B2C E-Commerce Sales by Payment Methods, in %, 2021e
6.5. Delivery
- Share of Online Shoppers Who Prefer to Have Their Online Orders Shipped to Their Homes vs. to Pick Up, in %, April 2022
6.6. Players
- Top 10 Online Stores by Traffic Share, in %, 2021
7. Chile
7.1. Sales & Shares
- B2C E-Commerce Sales, in USD billion, 2020 & 2021e
- B2C E-Commerce Sales, in % of Total Retail Sales, 2021e & 2030f
- Breakdown of B2C E-Commerce Sales by Domestic and Cross-Border, in %, 2021
7.2. Users & Shoppers
- Internet Users, in millions, 2020 & 2021
- Share of Online Shoppers Perceiving Their E-Commerce Experience as “Good or Very Good”, in %, May 2021 – September 2021
7.3. Products & Verticals
- Product Categories Purchased Online, in % of Online Shoppers, April 2021
- Share of Mobile and Desktop Devices, in % of B2C E-Commerce Purchases, 2020 & 2022f
7.4. Payment
- Breakdown of B2C E-Commerce Sales by Payment Method, in %, 2021e
- Top Payment Methods Used, in % of B2C E-Commerce Purchases, 2021e
- Share of Internet Users Did Not Shop Online Because They Did Not Own Credit Cards, in %, March 2021
- Share of Online Shoppers Using ServiPag, in %, January 2022
7.5. Delivery
- Share of Online Shoppers Willing to Wait Longer if Delivery is Cheaper of Free, in %, March 2021
7.6. Players
- Top 5 E-Commerce Websites, by Total Visits, in millions, February 2022 & March 2022
8. Peru
8.1. Sales & Shares
- Total E-Commerce Sales (incl. B2B and B2C), in USD billion, and Year-on-Year Change, in %, 2020 – 2025f
- B2C E-Commerce Sales, in USD billion, 2020 & 2024f
- B2C E-Commerce Sales, in USD billion, 2020 & 2024f
- Share of B2C E-Commerce Purchases Made Using Mobile and Desktop Devices, in %, 2022f vs 2020
- Breakdown of B2C E-Commerce Sales, by Domestic and Cross-Border, in %, 2021e
8.2. Users & Shoppers
- Internet Users, in millions, January 2021 & January 2022
8.3. Products & Verticals
- E-Commerce Sales, in USD billion, and Year-on-Year Change, by Selected Verticals, incl. Retail, Digital Goods and Travel, 2021
8.4. Payment
- Breakdown of B2C E-Commerce Sales by Payment Method, in %, 2020 & 2021
- E-Commerce Payment Volume, in USD billion, and Growth, in %, by Payment Method, 2021
8.5. Players
- Top 5 E-Commerce Websites, by Total Visits, in millions, February 2022 & March 2022
9. Ecuador
9.1. Sales & Shares
- B2C E-Commerce Sales, in USD billion, 2020 & 2021e
- Breakdown of B2C E-Commerce Sales by Domestic and Cross-Border, in %, 2021
- Cross-Border B2C E-Commerce Volume, in USD billion, 2020 – 2024f
9.2. Users & Shoppers
- Internet Users, in millions, January 2021 & January 2022
- Share of Consumers Who Would Prefer to Order Food Through Digital Channels, in % of Respondents, 2021
- Breakdown of Frequency of Shopping Online During COVID-19, in % of Online Shoppers, May 2020
9.3. Products & Verticals
- E-Commerce Sales by Selected Verticals, incl. Retail, Digital Goods and Travel, in USD billion, 2021
9.4. Payment
- Payment Methods Used, in % of Internet Users with a Bank Account, August 2021
- Devices Used to Make Purchases Online, in % of Banked Internet Users, August 2021
9.5. Players
- Top 3 E-Commerce Websites, by Total Visits, in millions, February 2022 & March 2022
10. Panama B2C E-Commerce Online Payment Country Profile
11. Guatemala B2C E-Commerce and Online Payment Country Profile
12. Uruguay B2C E-Commerce Online Payment Country Profile
13. Costa Rica B2C E-Commerce Online Payment Country Profile
14. Dominican B2C E-Commerce Online Payment Country Profile
15. El Salvador B2C E-Commerce Online Payment Country Profile
16. Paraguay B2C E-Commerce Online Payment Country Profile
17. Bolivia B2C E-Commerce Online Payment Country Profile
18. Jamaica B2C E-Commerce Online Payment Country Profile
19. Honduras B2C E-Commerce Online Payment Country Profile
