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Argentina B2C E-Commerce and Payment Market 2022


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Countries Covered: Argentina

Pages: 42

Publication Date: 10/05/2022

Questions Covered in the report:

  • What was the impact of the COVID-19 pandemic on the development of B2C E-Commerce sales and payments in Argentina?
  • How many online shoppers are there in Argentina and how often do they make purchases over the Internet?
  • What were the largest product categories in Argentina’s B2C E-Commerce in 2021?
  • Which method of payment are preferred by online shoppers in this country?
  • Who are the B2C E-Commerce market leaders in Argentina?

Key Findings:

yStats.com’s new report: Argentina’s B2C E-Commerce sales have surged since the outbreak of the COVID-19 pandemic

Findings published in yStats.com’s recent report, “Argentina B2C E-Commerce and Payment Market 2022,” provide insights into recent developments in Argentina’s online retail. The secondary market research firm from Hamburg, Germany, cites market statistics to portray relevant growth in the country’s B2C E-Commerce market since the outbreak of the COVID-19 pandemic, which aided in the adoption of online shopping and digital payment methods.

Argentina’s number of online shoppers and sales continue to increase

Argentina’s B2C E-Commerce market continues to benefit from the new normal that is online shopping. After the outbreak of the COVID-19 pandemic, in 2020, online retail sales more than doubled and maintained a strong double-digit growth rate last year. The number of new online shoppers had increased by over half a million. A forecast cited in the yStats.com report suggests that by the year 2025, B2C E-Commerce in Argentina will account for a notable portion of the country’s total retail sales growth.

Credit cards were the most used online payment method

In 2021, the most used payment methods in Argentina’s B2C E-Commerce were credit cards, followed by digital wallets and debit cards, as spelled out in the yStats.com report. Despite the prevalence of bank cards, alternative payment methods account for an increasing share of total E-Commerce volume. In-store payment habits have also changed since the onset of the pandemic. QR payments experienced strong growth in the number of transactions, driven by a higher acceptance rate.

MercadoLibre dominates Argentina’s E-Commerce space

Argetina-based MercadoLibre was by far the largest E-Commerce player in the country, with a high double-digit market share as of 2021. The company’s GMV grew strongly over the past two years, spurring the rise of net sales. The total payments value processed by MercadoLibre’s solution MercadoPago had explosive growth in 2020-2021, with the majority of the volume now coming from outside of the company’s own marketplace.

1. Management Summary

2. Overview

  • Overview of the B2C E-Commerce and Online Payment Market, April 2022
  • Year-on-Year B2C E-Commerce Sales Growth Rate Compared to Other Top Countries Worldwide by Growth Rate, in %, 2022e

3. Sales & Shares

  • B2C E-Commerce Sales, in ARS billion, 2019 – 2021
  • B2C and C2C E-Commerce Sales, in ARS billion, Orders, in millions, Products Sold, in millions, and Year-on-Year Change, in %, 2021
  • B2C E-Commerce Sales, in USD billion, 2021 & 2022f
  • B2C E-Commerce Share of Total Retail Sales, in %, 2020 & 2025f

4. Users & Shoppers

  • Information Technology Penetration, by Internet, Computer and Mobile Phone, in % of Individuals, by Age Group, Q4 2020
  • Number of New Online Shoppers and Total Online Shoppers, in millions, 2021
  • Breakdown of Frequency of Shopping Online, in % of Online Shoppers, 2021

5. Products & Verticals

  • B2C E-Commerce Sales by Product Categories, in ARS million, 2018 – 2021
  • Product Categories Purchased Online, in % of Internet Users, July 2021
  • Share of Consumers Making Over Half of Their FMCG Purchases Online Before and After the Pandemic, in %, 2021
  • Online Sales of Supermarkets, in ARS million, and Year-on-Year Change, in %, November 2021 – January 2022
  • Online Share of Total Supermarket Sales, in %, November 2021 – January 2022

6. Payment

  • Breakdown of B2C E-Commerce Purchases by Payment Methods, in %, 2021
  • New Payment Methods Introduced by Retail & Wholesale Companies During COVID-19, in % of Companies, May 2020
  • Growth of QR Payment Methods, incl. Change in Number of Transactions, Invoices and Operators, in %, November 2021 Compared to September 2021

7. Delivery

  • Breakdown of E-Commerce Shipments, by Delivery Time, in %, 2020 & 2021

8. Players

  • Top 5 E-Commerce Companies by Market Share, in %, 2021e
  • Top 3 E-Commerce Websites, by Total Visits, in millions, February 2022 & March 2022
  • Argentina’s Share of MercadoLibre.com Website Traffic, Compared to Other Countries, in %, March 2022
  • Overview of Selected Financial Metrics and KPIs of MercadoLibre in Latin America, 2019-2021
  • Share of B2C E-Commerce Sales Made Through Third-Party Marketplaces, in %, 2019-2021
  • Alamaula
  • Coto CICSA
  • Electronica Megatone
  • Electrónico
  • OLX
  • Fravega
  • Garbarino
  • Linio
  • MercadoLibre

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