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Mobile Wallet Profiles 2019: Apple Pay, Google Pay, Samsung Pay

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Description

Countries Covered: Australia, France, Germany, Hong Kong, India, Japan, Russia, South Korea, Spain, Taiwan, Turkey, UK, USA

Pages: 45

Publication Date: 18/03/2019

Questions Covered in the report:
Which of the three Pays has the largest number of users worldwide?
Which mobile wallet is leading in terms of country coverage?
How do Apple Pay, Samsung Pay and Google Pay rank compared to other payment services in different countries?
What features and services do the three wallets support and how do they differ?

Key findings:

Apple Pay outranks Google and Samsung Pay on the global scale

Apple Pay has the highest number of users worldwide

Apple Pay, Google Pay and Samsung Pay are leading among the mobile wallet services offered by operating equipment manufacturers. Out of the three, Apple Pay has the largest number of contactless payment users worldwide. Despite more rapid growth rates in adoption, Samsung Pay and Google Pay are projected to remain behind Apple Pay at least through 2020, according to a forecast cited in the yStats.com report.

Local competition challenges the three Pays across the globe

In individual markets, the ranks of the three Pays vary. For example, in both Turkey and Russia, Google Pay is ahead of Apple Pay in online payments’ share. Furthermore, all three face competition from other mobile wallet solutions, provided by banks, payment companies and merchants. In the USA, PayPal outranks all three in both in-store and online usage, and in Asia, local services such as Alipay, Paytm, and LINE Pay maintain the lead in selected markets. Samsung Pay remains ahead of competition in South Korea by cumulative transaction value, but Kakao Pay is catching up quickly with its vast user base, according to the 2018 data cited by yStats.com.

Apple, Google and Samsung expand their mobile wallets

Nevertheless, the usage numbers are projected to grow for Apple Pay, Google Pay and Samsung Pay, as more consumers turn to mobile payment services. The three Pays also continue to expand to new markets and add new features to stimulate demand, as revealed in the yStats.com report.

1. Mobile Wallet Profiles

1.1. Apple Pay

  • Profile of Apple Pay, February 2019
  • Countries/Territories Supported by Apple Pay, February 2019

1.2. Google Pay

  • Profile of Google Pay, February 2019
  • Countries/Territories Supported by Google Pay, February 2019

1.3. Samsung Pay

  • Profile of Samsung Pay, February 2019
  • Countries/Territories Supported by Samsung Pay, February 2019

2. Usage Statistics

2.1. Global

  • Number of Contactless Payment Users of Apple Pay, Samsung Pay, Google Pay and Other OEM Pay, in millions, 2018e & 2020f

2.2. North America

  • USA: Extent to Which Smartphone Users Eligible to Use Apple Pay, Android Pay and Samsung Pay Users Agree that Mobile Wallets Could Replace Physical Wallets, in %, February 2018
  • USA: Mobile Payment Apps Used for Making Payments In-Store, in % of In-Store Mobile Payment Users, February 2018
  • USA: Number of Proximity Mobile Payment Users, by Apple Pay, Google Pay and Samsung Pay, in millions, 2017 – 2022f
  • USA: Mobile Payment User Penetration, by Apple Pay, Google Pay and Samsung Pay, in % of Proximity Payment Users, 2017 – 2022f
  • USA: Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018

2.3. Europe

  • Europe: Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018
  • UK: Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018
  • UK: Innovative Payment Methods That Millennial Online Shoppers Plan to Use in the Future, July 2018
  • UK: Current and Future Use of Apple Pay, Google Pay and Samsung Pay, Compared to Debit/Credit Cards, in % of Online Shoppers, by Age Group, July 2018
  • Germany: Mobile Payment User Penetration, in % of Consumers, and Mobile Payment Apps Used, in % of Mobile Payment Users, August 2018
  • France: Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018
  • Spain: Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018
  • Turkey: Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018
  • Russia: Share of Apple Pay, Samsung Pay and Android Pay Users, by Age Group and Total, in % of Internet Users in Large Cities, 2018

2.4. Asia-Pacific

  • Hong Kong: Top 2 Mobile Wallets Used by Retail Banking Customers, in %, December 2018
  • Taiwan: Breakdown of Most Used Mobile Payment Services, in % of Mobile Payment Users, Q3 2018
  • Japan: Top 10 Mobile Payment Services Used, in % of Mobile Payment Users, June 2018
  • South Korea: Overview of Four Selected Leading Mobile Payment Services, incl. Provider, Launch Date, Channels, Number of Users and Cumulative Transaction Value, 2018
  • Australia: Top Mobile Payment Services Used to Pay In-Store, in % of Respondents, 2017 & 2018
  • Australia: Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018
  • India: Top Mobile Wallets Used, in % of Young Urban Mobile Wallet Users, March 2018
  • India: Number of App Downloads of Selected Mobile Wallets, in millions, August 2018
  • Alphabet Inc.
  • Samsung Electronics Co Ltd
  • Apple Inc

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