Description
Countries Covered: France, Germany, Italy, Spain, United Kingdom
Pages: 110
Publication Date: 14/12/2021
Questions Covered in the report:
- What is the projected B2C E-Commerce market value and its share of the overall retail market in Western Europe in 2025?
- How did COVID-19 impact the preferences of payment methods in Western Europe in 2020?
- What is the proportion of retail companies in Germany selling goods online in 2021?
- Which E-Commerce retailer in France had the largest number of customers in 2020?
Key Findings:
Amazon.de was the largest online retail store in Germany in 2020 based on generated revenue in the country: new yStats.com report.
Due to the COVID-19 enforced restrictions on movement in Western Europe, the retail market experienced significant changes such as the digitization of operations in 2020. The vast number of businesses/retailers in the region made a decision to invest in E-Commerce. The B2C E-Commerce sales value growth rate reached almost 30% y-o-y in 2020 from 2019, and despite the projected further decline in the growth rate, the market size is predicted to progressively accelerate, as is the share in the overall retail market, surpassing the 15 percent mark region-wide by 2025. The major markets in the region as well have seen tremendous developments in the online retail market, with the UK still being the regional leader in B2C E-Commerce market as it saw over 30% y-o-y growth in 2020. In 2021, the market share of B2C E-Commerce in the UK was expected to reach almost a third of total retail sales. Another advanced market, Germany had its B2C E-Commerce market increase by more than 20% y-o-y in 2020. Germany was estimated to be the sixth in online sales value globally in 2021. In Spain, the online sales value peaked in Q4 2020, a modest increase of 9% compared to the same period in the previous year. Furthermore, a considerable part of overall B2C E-Commerce sales value in Spain was held by transactions from Spain to abroad.
“Clothes”, “shoes & accessories” and “electronics” categories were the most purchased online in most Western European countries in 2020
Because consumer behavior rapidly changed after the onset of COVID-19, the preference for what to buy online varied in most countries. Generally, in most markets of Western Europe clothes, shoes & accessories, and electronics were commonly ranked as the top categories purchased when shopping online in 2020. For instance, in the UK, over half of respondents on average purchased clothing, shoes, and accessories online in 2020, which was the leading product category. In Germany, however, the fashion & accessories segment fell to second place, following consumer electronics, which in 2020 accounted for almost a quarter of total online sales. Appliances and technology was the top product category that consumers planned to purchase online in the future, followed by apparel and beauty & cosmetics, according to an October 2020 survey cited in the yStats.com publication. Technology/communication, entertainment/culture, and food were the top 3 product categories purchased online in Spain, as per a June 2021 survey.
1. Management Summary
2. Global Developments
- B2C E-Commerce Sales Value, in USD trillion, and Year-on-Year Change, in %, 2019 – 2025f
- B2C E-Commerce Sales Value, in USD trillion, and Share, in % of Total Retail Sales, 2019 – 2025f
- Top 10 Countries, by B2C E-Commerce Sales Value, in USD billion, and Y-o-Y Change, in %, 2020 & 2021e
- Breakdown of Top 10 Countries, by B2C E-Commerce Sales, in % of Total Global B2C E-Commerce, 2021e
- Growth Rate of B2C E-Commerce Sales Worldwide and in the Top 10 Countries, incl. India, Brazil, Russia, in %, 2021e
- E-Commerce Sales Compound Annual Growth Rate, in % Year-on-Year Change, 2020 – 2024f
3. Europe
3.1. Regional Developments
- Overview B2C E-Commerce Market, November 2021
- Online Retailers’ E-Commerce Sales Value, in USD billion, 2019 & 2020
- Top 5 Fastest-Growing Online Retailers, in % Year-on-Year Change, 2020
- Top 5 Fastest-Growing Online Product Categories, in % Year-on-Year Change, 2020
- Online Shopper Penetration Rate, by Age Group, in % of Internet Users, 2015 – 2020
- Internet Penetration in the EU, by Country, in % of Individuals, 2015 – 2020
- Online Shopper Penetration in the EU, by Country, in % of Individuals, 2015 – 2019
- Online Shopper Penetration in the EU, by Country, in % of Individuals, 2020
- B2C E-Commerce Sales Value, in USD trillion, and Year-on-Year Change, in %, 2019 – 2025f
- B2C E-Commerce Sales Value, in USD trillion, and Share, in % of Total Retail Sales, 2019 – 2025f
- Top Payment Methods Preferred, by Before & After COVID-19, in % of Adults, March 2021
3.2. Western Europe
3.2.1. UK
- B2C E-Commerce Market and Players Overview, November 2021
- Impact of Brexit on Domestic & Cross-border B2C E-Commerce Market, November 2021
- B2C E-Commerce Sales Value, in GBP billion, and Year-on-Year Change, in %, 2019 – 2024f
- B2C E-Commerce Sales Value, in GBP billion, and Share, in % of Retail Sales, 2019 – 2024f
- Share of Retail Sales, by E-Commerce and Non-E-Commerce, in % of Total Retail Sales, 2019 – 2025f
- Proportion of Online Sales Value in Retail in Select Sectors, in %, and Month-on-Month Change, in %, August 2021
- Online Purchases, by Product Category, by Age Group, and Average, in %, 2020
- Top 5 Marketplace Websites, incl. Web Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, September 2021
- Weekly Hours Spent in Shopping Apps, in millions, by Weeks, December 29th, 2019 & December 27th, 2020
- Frequency of Online Shopping Within the Last 3 Months, in % of Adults, 2020
- Share of Contactless Card Payments Made In Stores, in % of Card Payments, 2020
- Top Preferred Payment Methods, in % of Consumers, January 2021
- Value of Debit Card Spending, in GBP billion, July 2019 & July 2020
- Value of Credit Card Spending, in GBP billion, July 2019 & July 2020
- Value of Faster Payments via Pay.uk, in GBP billion, and Year-on-Year Change, in %, December 2019 – December 2020
- Shares of Faster Payments in Total Payments, in %, November 2019 & November 2020
- Top Product Categories Purchased via the BNPL service, in % of Adult Respondents, June 2021
- Breakdown of Credit and BNPL Providers Used, in % of Respondents, October 2020
- Breakdown of Adults’ Attitudes Towards the Potential Increase of The Limit for Contactless Transactions, in %, February 2021
- Top 3 Factors To Encourage Consumers To Try Open Banking Payment Method, in % of Online Shoppers, January 2021
- Share of Consumers Who Did not Complete a Payment Online, in%, & Top Reasons for Not Completing a Payment Online, in % of Online Shoppers, January 2021
3.2.2. Germany
- B2C E-Commerce Market and Players Overview, November 2021
- B2C E-Commerce Sales Value, in EUR billion, and Year-on-Year Change, in %, 2010 – 2021e
- B2C E-Commerce Sales Value, by Product Category, in EUR billion, 2020
- Breakdown of Product Categories, in % of Total Online Sales Value, 2020
- E-Commerce Sales Value, by Product Category, and Y-o-Y Change, in %, 2019 & 2020
- Online Sales Value, by Non-Food and Food Category, in EUR billion, 2018 – 2020
- Top 10 Online Shops, by Sales, in EUR million, 2020
- Breakdown of Amazon and Marketplaces in B2C E-Commerce, in %, 2019 & 2020
- Top 5 Marketplace Websites, incl. Web Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, September 2021
- Breakdown of Devices Used for Online Shopping, in % Online Sales, 2018 – 2020
- Preference for Stores, Restaurants/Other Sales Outlets to Offer At Least One Digital Payment Option, by Age Group, in % of Adults, August 2021
- Weekly Hours Spent in Shopping Apps, in millions, by Weeks, December 29th, 2019 & December 27th, 2020
- Breakdown of the Usage Frequency of Payment Options in the Last 3 Months, incl. a Card, Smartphone or Smartwatch, in % of Respondents, May 2021
- Breakdown of the Usage Frequency of Payment Options with a Card or a Smartphone/Smartwatch in the Last 3 Months, in % of Respondents, May 2021
- Share of Retail Companies Who Sell Goods Online, in %, 2019 & 2021
- Top Channels Used to Sell Goods/Services Online, in % Retail Companies, 2019 & 2021
- Top Delivery Options Used When Products Bought Online, in % of Retail Companies, 2019 & 2021
- Top Compromises to Be Made to Make More Sustainable Digital Purchases, in % of Online Shoppers, December 2020
- Number of Click-and-Collect Buyers, in millions, and Share, in % of Population, 2020 – 2024f
- Breakdown of Product Categories Where Click & Collect Service was Used, in % of Internet Users, 2020
3.2.3. France
- B2C E-Commerce Sales Value, in EUR billion, 2019 & 2020
- Share of B2C E-Commerce, in % Total Retail Trade, 2019 & 2020
- Weekly Hours Spent in Shopping Apps, in millions, by Weeks, December 29th, 2019 & December 27th, 2020
- Top Product Categories That Will Be Purchased Online in the Future, incl. “Apparel”, in % of Consumers, October 2020
- Top 3 Product Categories Purchased Cross-Border, incl. “Clothing/Apparel”, in % of Online Shoppers, February 2021
- Top Devices Used to Make a Purchase Online, in % of Internet Users, January 2021
- Top Delivery Methods Used, in % of Internet Users, January 2021
- Top E-Commerce Websites, by Number of Users, in millions, and Share of Users Who Made a Purchase on the Site over the Past 12 Months, October 2020
- Top 5 Marketplace Websites, incl. Web Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, September 2021
- Top Payment Application Used, incl. Google Pay and Apple Pay, in % of Adults, January 2021
- Top Payment Application to be Used in the Future, incl. Paylib, Google Pay and Apple Pay, in % of Adults, January 2021
- Share of Adults Who Trust Mobile Payments, in %, January 2021
- Top Barriers for Using Mobile Payments in a Store, in % of Adults, January 2021
3.2.4. Spain
- B2C E-Commerce Sales Value, in EUR million, and Year-on-Year Change, in %, Q1 2019 – Q1 2021
- B2C E-Commerce Sales Value, by Cross-border and Local, in EUR billion, Q1 2019 – Q1 2021
- Share of Online Shoppers, in % of Total Population, June 2021
- Breakdown of Online Shopping Frequency, in % of Online Shoppers, June 2021
- Breakdown of Spending Amount When Purchasing Online, in % of Online Shoppers, June 2021
- Top Reasons for Purchasing Online Despite the Existence of a Physical Store, in % of Online Shoppers, June 2021
- Top Product Categories Purchased or Ordered Online, in % of Online Shoppers, June 2021
- Breakdown of Store Types, in % Sales Generated in the Last 6 Months, June 2021
- Top Barriers Which Occurred When Setting Up E-Commerce among Business Professionals and Their Clients, in % of E-Commerce Professionals, June 2021
- Top Marketplaces Used for Shopping, in % of Adult Online Shoppers, May 2021
- Top 5 Marketplace Websites, incl. Web Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, September 2021
3.2.5. Italy
- B2C E-Commerce Sales Value, by Product & Services, in EUR billion, 2018 – 2021e
- Top 5 Marketplace Websites, incl. Web Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, September 2021
